Financial clarity, confidence and cashflow stability for B2B service businesses

Fractional CFO support for founder-led service companies that want financial visibility and confident decision-making without the cost of a full-time finance leader.

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Helping founders get financial visibility and make confident decisions

Financial Clarity

Understand your numbers and what they mean – no jargon, no overwhelm

Cashflow Stability

Forward-looking visibility that removes surprises and reduces risk.

Strategic Confidence

Clear recommendations that support hiring, investment and growth decisions.

Your Fractional CFO Offering

I help founder-led B2B service businesses get financial clarity, improve stability and make confident decisions. My work combines forward-looking financial leadership, better reporting, and practical guidance — without the cost of a full-time CFO.

Cashflow forecasting and financial stability
Budgeting, planning and scenario modelling
Pricing, margins and utilisation insight
Monthly financial commentary for founders
Strategic support for hiring, investment and growth decisions
Improving financial visibility, reporting and workflows

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Why Work with a Fractional CFO?

Most founders don’t need a full-time CFO — but they do need clarity, confidence and a financial partner who can help them make better decisions. A Fractional CFO provides high-level strategic support at a fraction of the cost, giving you the insight and stability you need to grow without chaos.

Clarity you can act on

Clean, forward-looking numbers that show you exactly where your business is heading, what’s working, and what needs attention.

Stability that protects your business

Cashflow forecasting, cost control and scenario planning that prevent surprises and give you room to breathe and grow.

Confidence in every decision

Strategic guidance on pricing, hiring, investment and growth – helping you make decisions based on data, not instinct.

About Chris

I’m a UK-based, ACCA-qualified fractional CFO helping founder-led B2B service businesses get clear on their numbers and make better decisions. I’ve spent many years in senior finance roles, working with owners who want visibility, stability and support without building a large in-house finance team.

Experience across budgeting, forecasting, cashflow and pricing
Calm, collaborative support for founders who don’t want jargon
A focus on clarity, control and practical next steps